06 February 2006

from Fox News and the Unalienable Right

A Google spokesman told Times Online: "We cannot tolerate Web sites trying to manipulate search results as we aim to provide users with relevant and objective search results.

"Google may temporarily or permanently ban any site or site authors that engage in tactics designed to distort their rankings or mislead users in order to preserve the accuracy and quality of our search results."

Google has imposed similar sanctions against other companies in the past. Such actions, which severely lower the Internet profile of a site, have become known as "Google death penalties."

In such cases, Google resets its search engine so that when a computer user searches for terms linked to a particular company, they do not return direct links to the company's Web site.

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